Views: 80 Author: Site Editor Publish Time: 2023-03-03 Origin: Site
Brochure printing includes a wide range of content. Compared to a typical book, brochure printing includes not only the design of the front and back cover, but also the interior, title page, and inside pages. Moreover, brochure printing design requires a sense of unity and control by the designer. From the size of the brochure printing, the choice of fonts to the table of contents and layout changes, from the arrangement of images to the color settings, from the choice of materials to the new printing process, all need to be considered and planned. All the design elements of the Book printing have to be integrated to serve the content.
Here is the content list:
Text design of brochure printing
Graphic design for brochure printing
Color design for brochure printing
As a visual image element, text must first be readable. At the same time, different font changes and changes in size and area will bring different visual feelings. The typesetting of text is one of the important means to enhance the visual effect and personalize the typesetting. In the design content of Book printing, the selection and use of fonts should be easy to recognize and read. It is not possible to blindly pursue the effect and make the text lose the most basic information transmission function. Especially when changing the shape and structure of fonts, using special effects, or choosing calligraphy or handwriting, you should pay more attention to its recognition. The choice of font should also pay attention to the purpose of the appeal. Different fonts have different character traits, and brochure printing designs with different content and styles also require different font design positioning: serious and dignified, lively and relaxed, elegant and classic, or novel and modern. Therefore, the text design should start from the theme content, choose the form or symbolic meaning, and convey the content of the font.
Graphics is a visual language that uses images and colors to intuitively convey information and ideas. It can transcend national boundaries and eliminate language barriers. It can enter various fields of communication and communication with people, and it is a common visual symbol for human beings. In brochure printing design, the use of graphics can play the following roles:
1. Attention effect
Effective use of visual effects of graphics can attract the reader's attention. This instantaneous strong "attention effect", only graphics can achieve.
2. Reading effect
Excellent graphic design can accurately convey the theme of ideas so that readers can more easily understand and accept the information it conveys.
3. Inducing effect
To prey on the reader's curiosity, the reader is attracted to the graphics and then leads the eyes to the text of the brochure.
In brochure printing design elements, color is an important part. It can create an atmosphere, highlight the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response. On the other hand, when color conveys information, it can also The themes and images that reveal the character traits more deeply. Strengthen the perception and leave a deep impression on people. The color design of Book printing should start from the whole, and pay attention to the overall unity of the color relationship between the constituent elements. From the basic tone that can fully reflect the content of the theme, and also consider the relationship between contrast and tone, color lightness, hue, purity, and other factors. It is important to both pay attention to typical common expressions and express your personality through the use of color. If the same color is used, the fresh visual impact will be lost. This requires the design to break the color restrictions of various routines or habits, to explore boldly, and to design novel and unique tones according to the characteristics of the product. In short, the color design of brochure printing should not only start from the content and characteristics of promotional materials, but also be unique among similar designs, with a unique personality, strengthen recognition and memory, and achieve good visual effects.
The above is relevant content about the design content of brochure printing. If you are interested in Book printing, you can contact us, our website is www.colormixprinting.com.
